The Challenge: A Shortage of Skilled Tech Talent

The demand for skilled software engineers is skyrocketing, but the supply of qualified candidates has not kept pace. Companies across industries struggle to hire and retain top tech talent, resulting in rising salaries, extended job vacancies, and project delays.

Comcast NBCUniversal, a leader in media and technology, has taken a proactive workforce development approach: invest in upskilling and reskilling employees internally instead of competing for a limited talent pool in an already competitive hiring market.

The Grows to Code Solution: Upskilling Internal Talent into Software Engineers

Through Grows to Code, a corporate training partnership with Per Scholas, Comcast is transforming frontline employees and field technicians into entry-level software engineers, all while maintaining their full-time salaries.

This six-month structured program includes:

• Intensive coding training bootcamp – Hands-on experience with Java, SQL, HTML, CSS, and microservices
• Onboarding & mentorship – Support to transition into engineering roles
• Apprenticeship phase – Real-world application of new skills in business-critical projects

The best part? Employees participate in this 40-hour-per-week program without taking time away from their families, ensuring financial stability while advancing their careers.

Why Workforce Upskilling is a Smart Business Strategy

Rather than relying on external hiring, investing in corporate reskilling initiatives delivers measurable business benefits:

• Reduces hiring costs – Internal talent development minimizes external recruiting expenses.
• Enhances operational efficiency – Employees transitioning into tech roles already understand company systems and workflows.
• Accelerates time-to-productivity – Upskilled employees require less ramp-up time compared to externally hired engineers.
• Improved retention rates – Investing in employees fosters engagement and long-term career growth

The Per Scholas Advantage 

Customized Training for Business Success

What makes Grows to Code unique is its custom-tailored training curriculum. Unlike generic coding boot camps, Per Scholas designs a program specifically aligned with Comcast’s technology stack, software development processes, and business needs.

Nationwide Access to High-Impact Training

Comcast’s partnership with Per Scholas goes beyond just one program—it’s a nationwide workforce transformation initiative.

As a Founding Partner of Per Scholas campuses in Chicago, Houston, Indianapolis, Philadelphia, Pittsburgh, Seattle, and Kansas City, Comcast is helping expand access to career-changing tech training and upskilling for professionals across the country.

Rick Rioboli, Comcast EVP & CTO, explains:
“Comcast is partnering with Per Scholas to reskill our junior tech professionals to become Full Stack Java Developers, building our pipeline within our own organization.”

A Scalable Model for Workforce Transformation

Comcast’s investment in structured corporate training programs is setting a new industry standard for tech talent development. With a commitment to training over 10,000 professionals, this initiative demonstrates how reskilling and upskilling can drive business success at scale.

For companies looking to stay ahead in today’s competitive labor market, investing in customized workforce training solutions is the key to long-term innovation and growth.

Transform Your Workforce with Per Scholas

Comcast’s success with Grows to Code proves that strategic workforce transformation is already happening. Companies that prioritize employee reskilling and upskilling will gain a competitive edge in the digital economy.

Looking for proven, scalable upskilling and reskilling programs to build your tech talent pipeline? Partner with Per Scholas today to create a customized corporate training solution tailored to your business needs.